Why i work with architects
I grew up building things with Legos and always wanted to be an architect. But my talents lay in writing.
Today, words are my building blocks. And because I’m still fascinated by construction and design, I’ve chosen to work with architects.
What i know
I’ve interviewed hundreds of architects for articles that appeared in such publications as Metropolis, Architect, RIBA Journal, ASID Icon, and This Old House, and I’ve held marketing-communications roles at several architecture firms.
Now, as a consultant, I approach storytelling and content marketing with a strategic business-development lens, leveraging my writing and editing expertise to help architects tell stories that attract and engage prospects.
Experience
Communications Specialist
LHB, Inc.
December 2021 – January 2024
Implemented editorial standards and brand voice across a range of communications for 250-person A/E firm. Responsibilities included: planning, writing, and optimizing website copy, social media, blogs, and other external messaging content; working closely with C-suite leaders to shape and produce internal messaging; defining the firm voice and promoting clear, concise writing by all staff.
Marketing Director
Kodet Architectural Group
February 2021 – December 2021
Responsible for redefining and rebuilding a legacy brand after a recent ownership transition. Areas of focus included: marketing and business development strategy; messaging and campaign marketing for targeted sectors; leadership coaching; media relations; script-writing; proposal assistance; and collaborating with freelancer writers, photographers, and videographers.
Writer & Editor
Refresh Content LLC
January 2013 – January 2021
Conceived and wrote dynamic content for corporate and nonprofit clients. Deliverables included: e-books, annual reports, infographics, digital sales presentations, white papers, donor letters, and email-marketing copy for fundraising and campaign use. Regularly produced articles for publications. Conducted writing workshops. Edited award submissions, ghostwrote articles, and scripted speeches.
Editor in Chief
Minnesota Monthly
September 2009 – January 2013
Oversaw all aspects of content strategy, creative development, design, production, and promotion for digital and print editions of award-winning city-regional magazine. Managed editorial staff and annual freelance budget of $100,000+. Duties included: story-planning, editing, multi-platform content curation, collaborations with freelance writers, new-product development, and media appearances.
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![Modern nature center with large windows, natural wood accents, and surrounding lush greenery.]()
St. Louis Park's Next-Generation Nature Center
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![Modern hospital archiecture with large windows, and open waiting room.]()
HGA Sets a New Standard For Critical Access Hospital Design
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![A modern open office workspace with natural lighting and industrial accents.]()
A Workplace Renovation By MSR Achieves Petal Certification
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![Food critic, Rick Nelson, sitting at an outdoor dining table in a portrait photo.]()
Rick Nelson: A Dining Critic Who Knows Architecture
