Stop Wasting Time.
Start Winning the Right Clients.

Your firm’s distinct story deserves to be told—and told well. That means no more unfocused marketing, no more misspent money, and no more meetings with the wrong clients.

Wouldn’t you like to be an architect with a smart marketing strategy in place?

Content Marketing
for Architects

‣ Save time
‣ Attract ideal clients
‣ Maximize your investment

  • "Joel's storytelling added humanity our content. He also turned things around quickly, which was critical as we rolled out a new website."

    Erika Eklund, former Communications Director, HGA

  • "Joel was a vital partner in helping us create a business-development strategy. His ability to speak 'architect' made him invaluable."

    Mike Fischer, Vice President, LHB

  • "Joel’s organizational skills, sharp writing, and creative approach consistently elevate our marketing communications."

    Cody Wiewandt, Content Strategist, HGA

  • “The content plan Joel put together was easy to understand and helped us communicate our vision across numerous markets."

    Alethia Fowler, Marketing Director, LHB

Why Content Matters for Architects

Effective content marketing builds confidence with prospects and clients.

[+] Establish Expertise

Great content positions you as the go-to expert.

[+] Outshine Competitors

Well-crafted stories explain why you’re the obvious choice.

[+] Land Dream Projects

The right messaging draws clients who align with your values.

Writer and Strategist, Joel Hoekstra, conducting an online meeting with a client from his laptop in an open office space

Hi, I’m Joel Hoekstra.

I’m a writer, editor, and strategist with a passion for architecture. I’ve spent my career shaping brand stories—through words, visuals, and strategy. And I’ve worked inside several firms, so I’ve seen how architects struggle with marketing. I know how they think and communicate.

I partner with architects who value great storytelling and strategy but know they need expert help.

Writer and Strategist, Joel Hoekstra, writing notes in a notebook.

Why clients
hire me

‣ Knowledge of Architecture

I know how architects communicate—and how to translate their ideas into impactful content.

‣ Fresh Perspective

I bring an outsider’s viewpoint to discussions, drawing on my past as a professional journalist.

‣ Quick, Polished Execution

I’m responsive to client needs, generate creative ideas quickly, and write lightening-fast.

Three Ways I Can Help You

  • Arrow placed at the bulls eye in a target icon.

    Strategy

    "We lack focus. Nobody knows why we're special."

    I help firms clarify their messaging and define what sets them apart.

  • A calendar icon with specific dates marked down.

    Planning

    "We need a plan. How do we maximize our resources?"

    I build content strategies that tell your firm’s story across multiple channels.

  • An ink pen icon.

    Writing

    "We have ideas. We need more hands."

    From websites to media releases, I create copy that moves people to take action.

Coffee mug with notebooks and pen

Content is key to marketing architectural services.

From websites to social channels, pitches to presentations, content communicates your brand and capabilities to prospective clients. Great content marketing spurs engagement with your architecture firm.

Effective content marketing establishes expertise.

Successful architecture firms leverage content to demonstrate how they’re different from the competition. Well-crafted content highlights your unique credentials and capabilities and articulates why you are best architect for the job.

Great content supports business development.

The most impactful content is rooted in business strategy. Harnessed to the goals of your architecture firm, content grows relationships with prospects who appreciate your design approach and want to work with you.

Past &
current
clients

Design

Alliiance

Emanuelson-Podus

ESG Architects

HGA

Kodet Architectural Group

LHB

Perkins & Will

Rehkamp Larson Architects

SALA Architects

Steinberg Hart

Publications

Architecture Minnesota

CNN Travel

Enter

Metropolis

Midwest Home

Minnesota Monthly

Mpls.St.Paul

Spaces

Star Tribune

This Old House

Other

The Blake School

Capella

Carleton College

Carmichael Lynch

Children’s Theatre Company

Life Time Fitness

MAC Philanthropies

Saint Olaf College

University of Minnesota

US Bank

Ready to Get Started?
Here’s How:

  ► Explain your challenge

Tell me about your situation in a sentence or two.

► Suggest what might help

Review my services checklist and select a
solution or two you’d like to explore.

► Schedule a free consultation

Let’s see if we’re a good fit to work together.
Maybe we even can solve your problem during our call!